Post by account_disabled on Dec 14, 2023 5:22:45 GMT -5
In the case of Rock Content, someone that they are having difficulty with some part of the process. Otherwise, he wouldn't need to be wasting time looking for educational materials. Every lead is a potential customer, but not all of them are at the right time to buy a product or be approached by a team of salespeople, either due to lack of information or because they are just at the beginning of their journey as customers. And that is why we invest in the nutrition of the leads that we generate with the digital marketing blog post, sending emails with suggestions for complementary materials to those that the lead had downloaded and that explain how Rock Content services can help a company. acquire more customers with digital marketing.
The nurturing flow that those leads receive ends in an email inviting them to Phone Number List speak with a Rock Content consultant to understand more about how we can help the lead's company. Something more or less like this: email marketing funnel For us, the person requesting that contact is the most qualified lead that exists, called the Marketing Qualified Lead (MQL). After all, you have gone through many stages in your customer journey and now it is time for our consultants to work with that lead. Of the visitors who learned about the Content Marketing blog through the post on digital marketing, 1,273 of them ended up requesting contact with Rock Content .
From Visitors to Customers: Part 3 — Converting Customers to Customers Between leads and MQLs, Rock Content's sales team had 6,000 contacts to evaluate and contact if they seemed like a good opportunity. That's only counting those that came from the digital marketing blog post! To work on these contacts, we have an Inside Sales team with around 50 consultants, specialists in Inbound Marketing. All Rock Content clients go through a consultative sales process before purchasing our services. Therefore, none of our content generates income "just". We depend on a good team of consultants to carry out the entire sales process. All consultants on our sales team are trained to, first and foremost, qualify the leads they receive from marketing, based on the information the lead provided when downloading our materials such as company name and number of employees, location of the company and position of the lead.
The nurturing flow that those leads receive ends in an email inviting them to Phone Number List speak with a Rock Content consultant to understand more about how we can help the lead's company. Something more or less like this: email marketing funnel For us, the person requesting that contact is the most qualified lead that exists, called the Marketing Qualified Lead (MQL). After all, you have gone through many stages in your customer journey and now it is time for our consultants to work with that lead. Of the visitors who learned about the Content Marketing blog through the post on digital marketing, 1,273 of them ended up requesting contact with Rock Content .
From Visitors to Customers: Part 3 — Converting Customers to Customers Between leads and MQLs, Rock Content's sales team had 6,000 contacts to evaluate and contact if they seemed like a good opportunity. That's only counting those that came from the digital marketing blog post! To work on these contacts, we have an Inside Sales team with around 50 consultants, specialists in Inbound Marketing. All Rock Content clients go through a consultative sales process before purchasing our services. Therefore, none of our content generates income "just". We depend on a good team of consultants to carry out the entire sales process. All consultants on our sales team are trained to, first and foremost, qualify the leads they receive from marketing, based on the information the lead provided when downloading our materials such as company name and number of employees, location of the company and position of the lead.